Good morning! The solstice was yesterday, the sun’s warmth will be returning soon, and I’ve got two kids awaiting Thursday morning. Me? I’m thinking Muse is going to have a fun time with piles of paper and boxes.
I’m not big on twitter, but I do get on there once or twice a day. It’s a great tool for authors to connect with readers, but only if you do it right. Unfortunately, my message box and newsfeed are flooded every day with writers who are sabotaging their own sales.
Simply put, stop screaming about your book non-stop and start talking to people.
I see it all the time. I get followed, and I follow them back. Next thing I know, I get a direct message from them about how I should buy their book. Guess what? I never have. Same goes with the people who schedule tweets that are nothing but sales pitches for their book.
Why? Because I detest high pressure sales tactics. Because, as a reader, I want to know more about the author than them shoving the link to their book in my face every 15 minutes. I want a connection, that spark of humanity that makes me go, ‘hey, I can relate to that!’, to share something with them beyond the story they wrote.
Seriously, stop talking non-stop about your book. It’s going to alienate readers, not increase sales. Take the time to say hello, wait for them to decide to buy your book. Bide your time. Be patient. Be kind. Be polite. But, please, for all you or I consider holy, stop the high pressure screaming of ‘buy my book’. It’s not working. It’s annoying. It puts readers off. The constant push is making you look like a literary used car salesman!